There are 2 kinds of status of every user that need to be considered before businesses can message them-
- Based on activity and
- Based on opt-in
ACTIVITY BASED STATUS -
Users who have sent a message to a business WhatsApp number within the last 24hours of the respective timeframe
Users who have sent a message to a business WhatsApp number outside the last 24hours window of the respective timeframe or never sent a message
OPTIN BASED STATUS
Opted in users:
Users who have specifically opted in to receive notifications from a respective business. Businesses can get optins via any of the mechanisms provided by Gupshup.
Non-opted in users:
Users who have never opted in or opted out from receiving notifications from a respective business.