What is Template messaging? How will I be charged for it?

Template messaging is basically HSM (Highly Structured Messages or Template Messages) as WhatsApp calls them. Template messaging is used for sending out transactional notifications to opted-in customers. If a customer has opted-in to a business’ registered WhatsApp number by any of the 5 mechanisms provided by Gupshup, they are considered opted-in users. WhatsApp allows businesses to do template messaging with such users. Template messaging can allow text message with or without media file attachment on getting approved by WhatsApp (Custom Templates). Businesses are charged a per template message cost for all outgoing template messages basis their country