How can I get more users to engage with them on WhatsApp? What are the mechanisms? Will they be opted-in too?

There are 5 mechanisms through which you can ask users to start engaging with you. You can find these on the 'Settings' page of the respective app -

1. Scan QR code

Every app created by you on the WhatsApp dashboard of Gupshup will generate a unique QR code. Your users can scan this code from your marketing collateral and land on your business WhatsApp thread.

2. Go to URL

Every app created by you on the WhatsApp dashboard of Gupshup will generate a unique WhatsApp URL. Your users can click this URL from your online marketing and land on your business WhatsApp thread.

3. Go to web widget

For every app created by you on the WhatsApp dashboard of Gupshup, you will get a unique widget code that you can embed in your web pages. Your users can click on this widget and land on your business WhatsApp thread.

In mechanism number 1, 2 and 3, Gupshup has enabled a mandatory opt-in check before they land on your WhatsApp thread.

How optin is collected once user uses the above mechanisms -

4. Save phone number & chat through WhatsApp directly

Your users can also save your WhatsApp phone number for live apps promoted through your marketing campaigns and get chatting with your business directly, just like any P2P chats.

In mechanism number 4, Gupshup pushes an opt-in message to the user, the first time user lands on the thread. However, the user may choose to opt in or opt out later or not opt in at all.

How optin is collected once user uses the above mechanisms -

5. Send SMS to given numbers

Your users can also opt in through SMS.

In mechanism number 5, the optin SMS is considered as the optin of the user, however the user may or may not become active yet.