There are two kinds of status of every user that you need to consider before you can message them:
- Based on activity
- Based on opt-in
ACTIVITY-BASED STATUS
Active users
Users who have sent a message to your WhatsApp Business API number are Active users. They remain active for 24 hours from the time of their last message.
Inactive users
Users who have sent a message to your WhatsApp Business API number but are now outside the 24 hour session period are Inactive users. If an inactive user sends a message, they become active again.
OPT-IN BASED STATUS
Opted-in users
Users who have been opted-in to receive notifications from your business are opted-in users. You can get opt-ins via any of the mechanisms provided by Gupshup.
Non-opted-in users
Users who have never opted in or opted out from receiving notifications from your business are non-opted-in users.
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