Whats is Gupshup's pricing model? What is Gupshup fee and WhatsApp fee in pricing?

(THIS ARTICLE IS NOT UPDATED)

The pricing model is: Pay as you go and the per-message deduction will be made from your wallet.

As shown on the pricing page: the WhatsApp fee is a per-message country-specific fee based on the destination number. WhatsApp only charges for Template messages, and not session messages. Gupshup fee, on the other hand, is a per-message fee applicable for both session and template messages, including the setup & maintenance cost for the service provided.

For example: (if you send messages to India) :

1. For 200 session messages, the applicable deduction from wallet will be :

(gupshup fee + whatsapp fee) * message count

i.e (0.0010 + 0.0000) * 200 = $0.20

2. For 200 template messages, the applicable deduction from wallet will be :

(gupshup fee + whatsapp fee) * message count:

i.e (0.0010 + 0.0042) * 200 = $1.04

The above calculation doesn't include an additional fee which is the media fee (for outgoing media above 64KB). This is applicable for outbound messages only. Let take an example of this:

1. If you are sending 200 session messages with a media file of size in between size larger than 64KB, up to 5MB, the applicable deduction from the wallet will be :
   (Gupshup fee + WhatsApp fee + additional fee) * message count
   i.e (0.0010 + 0.0000 + 0.0010) * 200 = $0.40
2. If you are sending 200 template messages with a media file of size in between size larger than 64KB, up to 5MB, the applicable deduction from the wallet will be :
   (Gupshup fee + WhatsApp fee + additional fee) * message count
   i.e (0.0010 + 0.0042+ 0.0010) * 200 = $1.24

Please note: WhatsApp is working to re-align its business model to support the continued growth of conversations on its business APIs. This is why, starting February 1, 2021, they have started testing a new pricing model in Mexico that charges per conversation rather than the current per message model. To know more, click here.

Also, refer to this FAQ to understand Gupshup's implementation