Template messages or session messages are delivered to the user based on the following conditions:
- Whether the user/destination number is Opted-in, not Opted-in, Active or Inactive.
- Whether template messaging is enabled/disabled for your app.
- If your account's wallet has the required balance to send the message.

| Template messaging | User is opted-in | User is not opted-in |
| Template messaging is enabled | ✓ | ✖ |
| Template messaging is disabled | ✖ | ✖ |
Note: When you send a template message to an Active user(within the 24 hour session), the template message is sent as a session message i.e. Session message pricing is applicable for the message.
| Session messaging | User is opted-in | User is not opted-in |
| Active user | ✓ | ✓ |
| In-active user | ✖ | ✖ |
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