ACROSS 2025
Transition from Conversation based Pricing to Per message pricing and many other changes across 2024 and 2025.
Refer this guide
APRIL 01 2025
Pause of Marketing Messages to US Customers
WhatsApp adoption is still growing in US which makes users from US less responsive to marketing messages. To enhance the consumer experience, Meta has introduced a pause on marketing messages—with the goal of improving engagement and thus better results for businesses.
📌 What You Need to Know:
- Starting April 1, 2025, the API behavior will align with Per-User Marketing Limits. Thus any attempt to send a marketing template message to a US phone number will result in error code 131049 (for Cloud API)
Recommendations:
- Focus on utility, authentication, and service conversations.
- Use Click-to-WhatsApp Ads to engage US customers.
- Benefit from free service conversations and lower global utility rates.
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